SMACtalk 77: Digital Blurred Lines: Analyst vs Influencer

On this episode of SMACtalk Daniel and Brian are on the expo floor of the Sapphire Now event where they were hired as both analysts and influencers to do work with SAP and some of the SAP partners.  The discussion is focused around the future of digital journalism and the role of analysts and influencers and bloggers as brands look for authentic ways to reach their audiences do they need to restructure who they use and how they value them.   This episode was recorded live on Facebook Live which you can watch here:https://www.facebook.com/SMACtalkLive/videos/1919871028292980/   As always we appreciate you listening and sharing the podcast on social media and with your friends.