Small Acts, Big Impact: The IBIY Story

In this episode of Life Stories, I sit down with Braxton Kilgo, founder of the “I Believe in You” (IBIY) movement. What started as a simple message on a sticker handed out to students in 2017 has grown into a global movement spreading kindness through bracelets and powerful personal connections.Braxton shares how a life shift, from pursuing football to discovering purpose, led him to speak to students and ultimately spark something much bigger than he ever imagined. After hearing stories of kindness ripple through a school and into homes, he realized the impact wasn’t just for kids. It was for everyone.Today, the IBIY bracelets travel across cities and countries, carrying messages of hope, encouragement, and connection. With the addition of a mobile app, each bracelet tells a story, creating a chain reaction of kindness around the world.Braxton also opens up about the challenges of building a business from scratch, the fulfillment of living with purpose, and why four simple words can truly change a life. To learn more about IBIY, visit https://www.ibelieveinyou.io/3 ways to support Life Stories:1. Like and share this episode!2. Subscribe to this channel!3. Buy me a virtual coffee at https://buymeacoffee.com/lifestoriespodcast