Small budget, big buzz: Jasmin Hyde’s PR playbook for soloists

Jasmin Hyde is the founder of strategic communications agency Hyde & Seek. She sits down with Flying Solo to explore the ins and outs of PR for small businesses. Jasmin brings a wealth of insight on building visibility and telling powerful brand stories. Discover why PR isn’t just for big brands, how to get your story noticed without a huge budget, tips for pitching tobmedia, and how to communicate your brand’s purpose authentically. Plus essential advice on navigating reputation management and the rise of AI in communications. If you’re looking to level up your brand’s profile, this episode is packed with actionable tips to help you find your voice and get your message out there. Timestamped overview 00:00 Introducing Jasmine Hyde 05:20 Starting a brand during Covid 06:52 Early PR and brand building 12:43 Media briefing session tips 14:35 Researching the right media contacts 18:10 AI's impact on media industry 22:43 Importance of proof in green claims 25:44 Benefits of proactive PR 27:35 Understanding PR's supportive role 30:20 Ending and subscription reminder Learn more about your ad choices. Visit megaphone.fm/adchoices