Small Business & Local Search

Bruce, Robert and Susan discuss Google’s ability to crawl and index text in Flash files, the newly launched Google Affiliate Network, and Matt Cutts’s announcement about how the search engine uses the data it collects to fight spam. Also, Matt McGee, creator and author of Small Business Search Marketing, talks to Virginia about how his blog has helped him gain feedback and insight into a new book he wrote about the rock band U2. Finally, Susan and Virginia offer some things to keep in mind when optimizing for local search.