Small Business, Big Solutions: Partner Marketing's Evolution

SMB is an entirely partner-driven channel, and ye…

An episode of the Cisco Podcast Network podcast, hosted by Cisco, titled "Small Business, Big Solutions: Partner Marketing's Evolution" was published on March 28, 2025 and runs 22 minutes.

March 28, 2025 ·22m · Cisco Podcast Network

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Summary

SMB is an entirely partner-driven channel, and yet so many manufacturers miss the mark when it comes to scaling through their partners. Marketing has evolved, yet strategies have not. How do we ensure our partners are getting the right content and resources to effectively create awareness and demand? To answer this question, and dig into trends shaping channel marketing, Ian is joined by Alex Whitford and Efe Senel from Channext who also cohost the Partnerships Unrivaled Podcast. Learn more about Cisco's marketing solutions for partners to market to SMB customers: https://ebooks.cisco.com/story/cisco-smb-partner-campaign-kit/ Check out Channext here: https://channext.com/partners

Episode Description

SMB is an entirely partner-driven channel, and yet so many manufacturers miss the mark when it comes to scaling through their partners. Marketing has evolved, yet strategies have not. How do we ensure our partners are getting the right content and resources to effectively create awareness and demand? To answer this question, and dig into trends shaping channel marketing, Ian is joined by Alex Whitford and Efe Senel from Channext who also cohost the Partnerships Unrivaled Podcast. Learn more about Cisco's marketing solutions for partners to market to SMB customers: https://ebooks.cisco.com/story/cisco-smb-partner-campaign-kit/ Check out Channext here: https://channext.com/partners

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