Small Business Interview with Mike Pile of Uppercase Branding – Small Business Show Episode 110

What’s in a name? Everything when it comes to your company or brand! As founders, owners and stewards of Small Businesses, we all know how important your company or brand name is. Joining us today on the Small Business Show, Mike Pile, Founder of Uppercase Branding discusses his own business as well as sharing tips and methods for coming up with great names. Mike discusses how prioritizing tasks and projects when you are the boss can be one of the most challenging adjustments after leaving a corporate job, along with being sure to disconnect at the end of the day to keep your creative juices flowing. We then move on to discussing how Uppercase got its start and what marketing methods worked the best for them. You might be surprised to hear what traditional methods produced the best results. Later on the show, we spend time talking about how to come up with a great name for your business or brand with some examples of good and bad. Listen in to your co-hosts Dave Hamilton and Shannon Jean and then post your comments and questions to our Small Business Support Group on Facebook! Chapters/Timestamps: 00:00:00 Small Business Show #110 March 15, 2017 00:01:09 Mike Pile from Uppercase Branding joins us today 00:01:50 “Verbal Identity Consultancy” 00:03:42 Pulling out stories from companies 00:05:18 Prioritizing tasks and projects 00:06:43 Being your own boss: scary and liberating 00:07:49 Disconnecting to keep your creativity flowing 00:10:21 Marketing YOUR B2B Marketing business – using existing connections 00:13:43 A gift in the mail 00:18:09 “Brainstorming is a waste of time” Strategy and discovery 00:23:09 “A great name won’t help a bad business model” A bad name can be a distraction 00:25:09 Vetting your name is just as valuable as creating one 00:26:23 Norman Awards – Great new brand names. Good: “Adwash” – Samsung. Not so good: “Scion” – Hotels 00:30:07 Set a big stretch goal The post Small Business Interview with Mike Pile of Uppercase Branding – Small Business Show Episode 110 appeared first on Business Brain - The Entrepreneurs' Podcast.