EPISODE · Feb 18, 2026 · 15 MIN
Small Business is Big Business: From Taxi Trunks to Super Bowl 60: The Inca Cola Legacy & Salute to Hispanic Excellence
from Self-Fueling Excellence with Mark L. Madrid · host Mark L. Madrid
🔥 LIVE from Super Bowl 60 Week in San Francisco! On this powerful episode of Small Business is Big Business with Mark Madrid, we sit down with Elizabeth and Randall Berman — President & CEO and COO of Continental Food & Beverage and co-founders of the Inca Cares Foundation — at the 12th Annual Salute to Hispanics in Sports & Entertainment. From launching Inca Cola out of the trunk of a taxi cab in 1980… to building a nationally recognized brand… to leading humanitarian missions serving 1,000+ children and families in the Dominican Republic each year — this is the true embodiment of small business becoming BIG impact. 💛 Immigrant roots 🏈 Super Bowl 60 energy 🌎 20+ years of medical missions 🎓 Scholarships for Hispanic medical students 🎉 Honoring leaders like Sheila E., Antonio Tijerino & more This episode is about legacy. Family. Culture. Entrepreneurship. And giving back at the highest level. If you believe Latino-owned businesses are the engine of the American economy — this one is for you. 🎧 Streaming on Amazon Fire, Roku & all major podcast platforms.
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Small Business is Big Business: From Taxi Trunks to Super Bowl 60: The Inca Cola Legacy & Salute to Hispanic Excellence
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