Small Business Resilience: LinkedIn’s Greg Willis on Adapting and Thriving

On this episode of The Mark White Show, we’re focusing on the heartbeat of our communities, small businesses. As inflation continues to challenge owners and entrepreneurs across the country, many are finding creative ways to adapt and grow. LinkedIn Vice President Greg Willis joins me to share the latest data on small business confidence, how technology and community connections are helping owners stay competitive, and why authentic storytelling continues to be one of the most powerful tools for growth. Whether you’re running a local shop, launching a startup, or simply cheering for small businesses in your town, this conversation will remind you that resilience, creativity, and connection are still the keys to success.