Small Ensemble Recording, Jingle Writing, and the Importance of Understanding Acoustics | with Yuri Lysoivanov

Today’s guest is musician, composer, recording engineer, and educator Yuri Lysoivanov. Yuri is currently a product expert and marketing development specialist at Shure Microphones. Prior to that he was an instructor and the Chair of the Recording Arts Department at Flashpoint Chicago as well as a staff composer for an advertising agency. Along with all of that he actively records, specializing in acoustic ensembles both in studio and on location. We have a great conversation about weighing the cost of higher education in the arts, classical ensemble recording techniques, microphone polar patterns, and what it’s like to work for Shure Microphones. In this episode we'll dig in on...Working for ShureStarting out as a classically trained pianistThe importance of talking to the musicians about their musicRecording techniques for small ensemble recordingWorking in the advertising world as an in house composerThe cost of higher educationMusic licensing vs custom jinglesBeing recruited to become an educator during the 2008 recessionConvolution vs Algorithmic reverbsMicrophone polar patterns and frequency responseEmbracing being a video creatorThe entrepreneurial nature of being a musicianTravis' Intro: The Death of Expertise?!?Mentioned in the Episode:Shure MV7Learn More About Yuri Lysoivanov...Website: https://www.yurimusic.com/Instagram: https://www.instagram.com/yurimusic/LinkedIn: https://www.linkedin.com/in/yurichicago/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Yuri LysoivanovHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference