Small Meetings, Big Footprint

Simple meetings may represent the majority of meeting volume, but they often remain the least visible, least controlled, and most difficult to measure. In this three-part podcast series from the GBTA Europe Meetings & Events Committee, Jason Long, Senior Vice President of Global Business Development at HRS, speaks with industry leaders about how organisations are tackling data gaps, improving compliance, and using technology and AI to build more effective and measurable meetings programmes. Across the series, listeners will gain practical insight into sustainability reporting, financial oversight, automation, and integrated technology strategies shaping the future of meetings management. In this episode - Jason Long speaks with Carol Fergus, Director of Global Travel and Events at Fidelity, about why simple meetings continue to create major visibility and reporting challenges for organisations. Together, they explore how travel leaders are working to connect fragmented data sources to better measure sustainability, savings, and traveller satisfaction outcomes.   Music track is Space Jazz by Kevin MacLeod  Licensed under Creative Commons: By Attribution 3.0 License