Small Talk: Episode 082 - Apple Event.

 September 9 at 10 am, PT : Surprise and shine. iPhone 18 Pro iPhone 18 Pro Max Apple’s first foldable iPhone, rumored to be called iPhone Ultra Galaxy Zfold phone was launched in 2019. 7 years ago. 15 million Galaxy Z fold phones sold in 7 years. I have not seen it, i don’t care. Most don’t. Samsung ZFold phone owners will rightly be upset on 9th Sept when entire news media and X will be commenting on iPhone Ultra. There is lesson in Brand value. (Apple and iPhone are way bigger brands) Patience. Apple waited 7 years! Once iPhone Ultra is released, rich Gen-Z will line up outside  Apple Store in BKC, Mumbai and Saket, Delhi to pay full retail price to buy it.Let’s see what apple has been cooking in the field of foldable phones and Sept 9th can’t come fast enough where they will reveal the new iPhone Ultra.