Small Town, Big Draw: The Vision Behind LaGrange County Tourism

What does it really take to turn a small community into a destination?In this episode of Chamber Chat, we sit down with Sonya Nash, CEO of the LaGrange County Convention & Visitors Bureau, to talk about her journey into tourism, what drives her passion for this work, and how she’s helping shape the future of LaGrange County.From sharing what the CVB actually does day-to-day to explaining the real economic impact of tourism on local businesses, Sonya gives an inside look at how visitors become customers and stories become strategy. We also dive into what makes LaGrange County unique, how we balance growth with preserving our Amish heritage, and what’s ahead for tourism in our region.Plus, stick around for a fun rapid-fire round where we get to know Sonya beyond her role.🎧 Whether you’re a business owner, community leader, or proud local, this episode will give you a fresh perspective on the power of tourism and why it matters more than ever.