Small Town Grit, Big Time Brand: Alexa Gamache on Building Northern Bronco

From campfires and hot dogs to launching one of Canada's fastest-growing rural lifestyle brands, Alexa Gamache joins Jamie to share the story behind Northern Bronco. Inspired by her small-town roots and a desire to create something meaningful, Alexa opens up about:- Her journey from rural Ontario to becoming a successful entrepreneur- Building a brand rooted in authenticity, resilience, and community- The power of storytelling in apparel design- Balancing business with personal growth and outdoor living- Staying grounded through simple joys—like night swims and dock hangs- Whether you’re dreaming of starting something big or just love cottage life, this is a story of courage, community, and staying true to your roots.Where to Listen:Available on Apple Podcasts, Spotify, Amazon Music & more.Subscribe today and follow us on Instagram @boatsbeersandbackroads@jamieallisonhrFollow Northern Bronco @NORTHERNBRONCO  YOUTUBE@northernbronco @instagram@northernbronco TikToknorthernbronco.ca