EPISODE · Apr 9, 2026 · 6 MIN
Small Wineries: Get Featured in the Press Without a PR Agency
from PR Advisory · host Jeri Yoshida
Most small wineries never get press — not because their wine isn't good enough, but because they're pitching wrong.In this episode, PR veteran Jeri pulls back the curtain on the one thing journalists actually respond to (hint: it's not your tasting notes), the biggest misconception that gets winery owners ignored, and a simple self-test you can run on every pitch before you send it.Plus: the mental block that stops new wineries before they even start — and why it's completely unfounded.If you've ever wondered why your winery isn't getting coverage, this is the episode that changes that.What you'll learn:Why journalists don't care about your wine — and what they do care aboutThe secret ingredient that turns a product announcement into a story a journalist actually wants to writeA one-question test to evaluate any pitch before it goes outWhy your winery already has great stories — you just don't see them yetWant personalized guidance for your winery? Visit winepradvisory.com.#WineryMarketing #WinePR #SmallWinery #WineBusiness #GetPressWithoutAPRAgency #WineryOwner #PRTips #WineMarketing #BoutiqueWinery #MediaPitch #PressRelease #WineryGrowth #DIYMarketing #WineIndustry #StartupWinery
What this episode covers
Most small wineries never get press — not because their wine isn't good enough, but because they're pitching wrong. In this episode, PR veteran Jeri pulls back the curtain on the one thing journalists actually respond to (hint: it's not your tasting notes), the biggest misconception that gets winery owners ignored, and a simple self-test you can run on every pitch before you send it. Plus: the mental block that stops new wineries before they even start — and why it's completely unfounded. If ...
NOW PLAYING
Small Wineries: Get Featured in the Press Without a PR Agency
No transcript for this episode yet
Similar Episodes
Jun 19, 2026 ·13m
Jun 19, 2026 ·72m
Jun 19, 2026 ·64m
Jun 17, 2026 ·25m
Jun 16, 2026 ·60m