Small Wineries: Get Featured in the Press Without a PR Agency episode artwork

EPISODE · Apr 9, 2026 · 6 MIN

Small Wineries: Get Featured in the Press Without a PR Agency

from PR Advisory · host Jeri Yoshida

Most small wineries never get press — not because their wine isn't good enough, but because they're pitching wrong.In this episode, PR veteran Jeri pulls back the curtain on the one thing journalists actually respond to (hint: it's not your tasting notes), the biggest misconception that gets winery owners ignored, and a simple self-test you can run on every pitch before you send it.Plus: the mental block that stops new wineries before they even start — and why it's completely unfounded.If you've ever wondered why your winery isn't getting coverage, this is the episode that changes that.What you'll learn:Why journalists don't care about your wine — and what they do care aboutThe secret ingredient that turns a product announcement into a story a journalist actually wants to writeA one-question test to evaluate any pitch before it goes outWhy your winery already has great stories — you just don't see them yetWant personalized guidance for your winery? Visit winepradvisory.com.#WineryMarketing #WinePR #SmallWinery #WineBusiness #GetPressWithoutAPRAgency #WineryOwner #PRTips #WineMarketing #BoutiqueWinery #MediaPitch #PressRelease #WineryGrowth #DIYMarketing #WineIndustry #StartupWinery

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Most small wineries never get press — not because their wine isn't good enough, but because they're pitching wrong. In this episode, PR veteran Jeri pulls back the curtain on the one thing journalists actually respond to (hint: it's not your tasting notes), the biggest misconception that gets winery owners ignored, and a simple self-test you can run on every pitch before you send it. Plus: the mental block that stops new wineries before they even start — and why it's completely unfounded. If ...

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Small Wineries: Get Featured in the Press Without a PR Agency

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