Smart CEOs Invest in Branding

Branding has never been more important to successful businesses. The number of choices that your customers have multiplies every single day. Companies with strong brands are able to stand out from that crowd and make clear, direct value propositions to the public. Companies with weak, or worse, inauthentic brands are never going to separate themselves and will just get swept away in the non-stop marketing din buzzing across our screens every day. On today's show, Mike Marchi discusses how building and maintaining a strong brand can lead to higher profits for your company. He also shares some key lessons on leadership he learned from working under Jack Welch.