Smart City Ethiopia | Ep 51 - The W2W Podcast

What this episode covers

Happy New Year! In this episode, we would be analysing the rebrand strategies the Ethiopia used to reinvent itself as the Dubai of Africa instead of a famine stricken nation. Some of the strategies can be proven useful in this new year and new season for the entire continent.

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Frequently Asked Questions

How long is this episode of The W2W Podcast?

This episode is 15 minutes long.

When was this The W2W Podcast episode published?

This episode was published on January 2, 2026.

What is this episode about?

Happy New Year! In this episode, we would be analysing the rebrand strategies the Ethiopia used to reinvent itself as the Dubai of Africa instead of a famine stricken nation. Some of the strategies can be proven useful in this new year and new...

Can I download this The W2W Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.