Smart Discounting: Tactics to help you survive Black Friday, Click Frenzy and Cyber Monday | #002

In this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch. We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin.Common questions answered in the podcast include: Should retailers participate in mass discounting? What are some tactics retailers can use to protect margin while discounting? How do you measure the success of sales? Links from the episode 2019 Sales dates How to offer Black Friday discounts without killing your business Australia’s most popular shopping holidays revealed as e-commerce hits a major milestoneInternational retailers rethink Black Friday strategyShopify Plus Holiday Pre-Season Playbook (Sponsored)This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: David Dennings from Surfstitch & Clearspace DigitalDave Dennings was most recently General Manager of Digital Storefront Ops & Technology at surfwear pureplay, Surfstitch. He has a long history in digital strategy and has helped a wide range of clients across technology, operations and marketing. You can contact Dave on LinkedIn. Email [email protected]. We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on AcaSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community