Smart Eyewear, Myopia, Colour & the Next Wave in Optics

What does the future of optics really look like?In this powerful episode of The Optician Podcast, Garry Kousoulou sits down with one of the most respected and recognisable figures in the global optical industry — David Friedfeld.From leading a multi-generational family business to driving innovation in 3D printing, smart eyewear, and software development, David brings decades of experience, insight, and forward-thinking perspective to the table.This is not just a conversation — it’s a deep dive into where the industry is heading and what opticians must do right now to stay relevant.Together, Garry and David explore the major shifts happening across the optical world. From the rise of AI in eyecare and the explosion of dry eye services, to the growing importance of myopia management, mobile opticianry, and diagnostic-led practices, this episode uncovers the real opportunities — and the real risks.One key theme stands out throughout: differentiation.In a world where many practices are starting to look the same, standing out has never been more important. Whether it’s through bold frame selection, embracing colour, adopting new technology, or rethinking the patient journey, this episode challenges optical professionals to think differently.David shares practical insights on:Why most frame boards fail to capture attentionHow colour and design can transform retail performanceThe real role of sales reps as educatorsThe future of smart glasses and wearable techWhy 3D printing is exciting — but still evolvingHow optical practices can become centres for broader health diagnosticsYou’ll also hear the personal story behind David’s journey — how he entered the family business, grew it into a global name, and why curiosity, consistency, and investing in people remain at the heart of long-term success.This episode is packed with energy, honesty, and actionable insight.If you’re an optician, practice owner, or part of the optical industry, this is your opportunity to step back, rethink your approach, and get inspired by what’s coming next.Because the future of optics isn’t just about seeing better.It’s about thinking differently.