Smart Label Down Under – Paul Ryan and Rob Mackenzie

Food fraud and political tensions have heavily impacted Australian farmers exporting products to international markets. Traceability and provenance are essential to fighting food fraud and opening new export markets for  farmers, producers, processors and consumers who deserve to know they’re getting exactly what they purchased. Fourth generation Black Angus beef farmer, Rob Mackenzie, has been getting his hands dirty, working to strengthen Australia’s supply-chain visibility by implementing Aglive’s  paddock-to-plate platform.  Paul Ryan the Managing Director of AgLive and Rob Mackenzie join Farm To Table Talk to explain how new technology fights food fraud with stories in smart labels that traces provenance and production practices from the table back to the farm. www.australianangusbeef.com.au  www.aglive.com