Smart Paid Advertising Strategies for Small Businesses with Carly Saddoti of Buttoned Up Consulting

How can small business owners make the most of their marketing budget without wasting money on ads that don’t work? In this episode of Passion But Make It Profit, Julia sits down with Carly Saddoti, founder of Buttoned Up Consulting, to talk about paid advertising strategies that actually deliver results for entrepreneurs on a tight budget.Carly brings over 20 years of experience in the advertising agency world, now helping businesses as a brand and marketing strategist and fractional CMO. Together, Julia and Carly dive into:How to decide where to spend your ad dollars (print, social media, Google, and more)Why knowing your target audience is the foundation of every successful campaignHow to test and track ads so you stop wasting money and start seeing ROIWhen it makes sense to outsource advertising vs. DIYThe importance of an omni-channel marketing approach for long-term growthIf you’re a small business owner, solopreneur, or local entrepreneur wondering if Facebook ads, Instagram, print, or Google are worth it, this episode will give you the clarity you need to maximize your marketing spend and grow with confidence