Smart Teams Still Fail? Build What People Actually Want Using Empathy

Most products don’t fail because of bad technology. They fail because no one stopped to understand the human. In this episode, Lisa Urbanski sits down with Wayne Li to break down why empathy isn’t soft — it’s strategic. You’ll learn: 🔥 Why intelligent teams still build the wrong thing 🧠 The 3 types of empathy (and how to apply them at work) 🚀 The skill AI can’t replicate — and why it matters now 🔎 Why observing behavior beats asking people what they want 🛠 A simple design framework to make better decisions under pressure 📈 How contextual awareness gives you a leadership edge If you lead teams, build products, or are designing your next career move, this conversation gives you a practical framework you can use immediately. 🌐 Visit Wayne’s website: www.wlidesign.com 🎓 Learn more through Georgia Tech: https://id.gatech.edu/people/wayne-li 🔗 Connect with Wayne LinkedIn: https://www.linkedin.com/in/wayne-li-8569081/ Instagram: https://www.instagram.com/wlicoyote/ Learn more about your ad choices. Visit megaphone.fm/adchoices