So creating multiple income streams has been something that's changed my life. You know, I've been able to travel around the world. I live in a beautiful home now. I mean, I come from a single parent family. We never had money growing up. And I think something that was important to me when I became a father, so I didn't have one growing up, was like I was going to provide for my family. And I realized very early on that looking at all the people around me that were making any money, they didn't do it in the traditional way. They weren't just having like a nine to five or a job, turning up, getting paid, going home, and they weren't secure or successful in that. And so I was like, how does it work? How can an everyday person like me...
create multiple streams of income? How should I pick them? How can I build them? You've probably got those kinds of questions. So I'd like to answer those for you, at least give you an insight in this video. So first and foremost, I recommend that you look at three income streams. Think of it as like legs of a stool. You know what I mean? Like if one leg is kicked out, you can still balance. And so I recommend taking a look at the overheads that you've got in your life. Like how much does it cost you to live? What are your bills? What do you need to survive? Not just survive, live. Take a look at what that monthly amount is and then try and build three income streams that each meet that monthly amount. So what can happen is
Sometimes when we're building businesses or we're building projects, it doesn't go to plan or it gets taken away from us. I've had this happen in my life. I trusted the wrong people. A business got taken away from me. And so that was a big problem for me at the time.
I nearly lost everything. But learning from that, I was like, okay, I can't have all my eggs in one basket. And so I've learned to build three income streams to the minimum level that I need to live. And if something should happen, it's not a good day, but we will survive. In fact, we've got twice as much as we need, so we don't have to make silly decisions, don't have to panic, and we don't have to stress out on our day-to-day life. Next, when you're picking those complimentary offers, make sure that they suit each other. What works best is if you have one sort of general audience or focus, and you serve that audience with three different offers. So for example, let's say that you were into health and fitness. You may decide to work at a gym.
part-time, there's one income stream. You may decide to set up your own personal training. That's second. You may decide to start doing online nutritional consultations. That's the third stream of income. You may decide, out of fourth, you may decide there's a company that provides home gym equipment and they will pay you a percentage of the equipment that you sell to the people you know. There's four. So what we've now got is four different offers, but they're all to the same audience. They're all to the same person. And what you can now do is when you're communicating with that person, whether you decide to build through video content or direct messaging or face-to-face, you're able with a couple of questions to that person, say, okay, let me look at your health and fitness needs.
Like what are you, how are you looking to get in better shape? Do you think you need to focus on your diet first? Would you like to work out? Do you think, would you like to come down to the gym? Are you going to work out at home? They can lead the dance. Well, I don't have the time for the gym. My nutrition is great, but I would like to start working out from home. Now you can look at the equipment. You know, I'm working out at the gym, but my diet is terrible. I would love a consultation. Okay, I have that. So you can now get more yeses and more sales with these multiple streams of income and they don't compete with each other. You wouldn't want to work at four different gyms. You wouldn't want to partner with like seven different supplement companies because which one do you recommend?
Just have one of each area that complements each other and you can find that you can build all of those through one audience. You move, if you only have one offer, it's linear yes or no. That's usually 2080. If you have two, three offers and it's the same audience, you usually triple the amount of yeses and sales that you make for no extra work other than having those tools as options. Next point, you want to create a brand that leads the way. And so it's no good leading with what you sell. People get bored of that and they won't want to buy it. If I jumped on here now and said, oh, let me list the things that I can sell you, blah, blah, blah, blah. Let me list again the things I can sell you, blah, blah, blah. Annoying.
Whereas when I pop on here and I say, hey, listen, here's some value, here's some help, because I've created multiple streams of income and I've done really well with that. And so I want to teach you how to do the same. You'll pay attention, right? You'll listen. This is useful information. And now if you were looking to take this a step further, you're more likely to reach out to me because I'm a real person and I've respected you. Hey, I trust that guy more than the other guys. He'd give me good, solid advice. He's not asked for anything in return. I reckon if I asked him a couple of questions, he'd give me a direct, honest answer. So it's my best chance of making progress. That's the kind of...
Like only if you mean it, but that's the kind of feeling you want to generate when you're building multiple income streams. You want to be able to be a trusted source for that audience in that area. So build a brand. Think about the knowledge that you've got. Think about the information you can share, the benefits you can provide people, the value you can offer. Value is usually entertainment, education, or inspiration. Where do you really excel in those areas in your personality? If you haven't got anything to teach, could you be a presenter of other people's value?
Could you watch videos? Could you read books? And could you say, hey, I read this book, the ABC book, and it's helped me with X, Y, Z. And if you'd like to know the set of five highlights, I'm going to break them down in this video so hopefully you can get the benefit. There's all sorts of ideas that you can use to bring eyes on the multiple streams of income. Because it's not just deciding on the streams that you create. It's going to be how do you actually then build them that makes a difference. You can say I have 19 streams of income, but if they're not making you a profit, they're not streams at all. They're, what would you call it? They're siphons. They're siphoning the water of the money away from you. So make sure that you have a plan from start to finish. Like, I don't like to make these videos too long. Was that useful?
Then I give you some insight into picking the right offers, how many to pick, like how you can then start to build them. If you want more help on this, I'm an expert. I've done this for many, many years. I started from scratch. By all means, best place is to just Google my name or search my name on your social profile next time and just send me a direct message. Facebook, I'm probably on. I check my messages like once every couple of days on Facebook, so that's the best place to find me. And as I always say, go create a day in a life that counts. Always have more desires than excuses. I hope this has been really useful. Feel free to share it if you think it would help somebody else. Have a good one and bye for now.