Smarter Commerce: The Next Shift

from Tech Talk · host BFM Media

It all starts with the customer. In business, this has always been true. But now a new breed of customer is dictating a new set of terms in the dynamic between buyers and sellers. John Mullins, Business Unit Executive, Lotus Software, IBM ASEAN Software Group talks about Smarter Commerce: The Next Shift See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Oct 6, 2011

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Smarter Commerce: The Next Shift

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