Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD (Ep. 364) episode artwork

EPISODE · May 29, 2026 · 48 MIN

Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD (Ep. 364)

from Beauty and the Biz · host Catherine Maley, MBA | www.CatherineMaley.com

📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Nathaniel Villanueva, MD, shares the secrets of his success as a Beverly Hills surgeon in terms of a smarter practice growth model. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Smarter Growth Model for Surgeons? Why Some Plastic Surgeons Scale Faster (Without Going Solo). Initially, I recorded an insightful episode regarding a "Smarter Growth Model for Surgeons?" Specifically, I conversed with Dr. Nathaniel Villanueva. Currently, he operates as a young board-certified plastic surgeon in Beverly Hills. Interestingly, he decided to join an established multi-surgeon group. Consequently, he avoided going straight into a solo practice. Admittedly, he joined a highly renowned clinic. Subsequently, he built his patient base strategically from there. Therefore, here are the main takeaways. First, joining the right practice can accelerate growth faster than working alone. Second, a partnership model reduces risk while creating significant financial upside. Third, specialization inside a group reduces internal competition. Furthermore, a strong leadership mindset keeps surgeon egos in check. Moreover, culture matters more than credentials when adding another surgeon to the team. Finally, staff compensation transparency helps avoid office drama. Also, remember this final thought. Surprisingly, the fastest-growing surgeons usually are not working harder. Rather, they are making better strategic decisions earlier. Additionally, you might want more strategic insights like these. Thus, my new book provides the answers. Notably, "The Plastic Surgery Practice Growth Playbook" pulls together the best podcast pearls. Ultimately, it compiles advice from top-performing surgeons into one practical resource. Accordingly, get the playbook here.   Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. Visit Dr. Villanueva's website "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."     #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons 

NOW PLAYING

Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD (Ep. 364)

0:00 48:52

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of Beauty and the Biz?

This episode is 48 minutes long.

When was this Beauty and the Biz episode published?

This episode was published on May 29, 2026.

What is this episode about?

📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ ...

Can I download this Beauty and the Biz episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!