Smarter Marketing Strategies for Therapists with Continuing Education Courses with Lisa Mustard | Podcourses | Burnout | NBCC approved episode artwork

EPISODE · Dec 17, 2025 · 13 MIN

Smarter Marketing Strategies for Therapists with Continuing Education Courses with Lisa Mustard | Podcourses | Burnout | NBCC approved

from Continuing Education for Mental Health Counselors: Therapy Show with Lisa Mustard · host Lisa Mustard

I'm breaking down what to do when the Facebook group grind stops working. I share real, practical strategies that I've used myself to market my continuing education Podcourses, without burning out or relying solely on social media. I talk about: Why Facebook posts lose momentum How to build a simple email marketing funnel that actually works Why partnerships and podcast guesting can open new doors The power of searchable, evergreen content And how to make it ridiculously easy for someone to buy your course If you're tired of spinning your wheels, this episode will help you pivot, not panic. Plus, I give you a behind-the-scenes look at how I market my Podcourse bundle, including what didn't work and what finally clicked. Read the blog here. Links mentioned in this episode: Browse all the Podcourses Build your first CE course (free) Save time with Berries AI:  get $50 off your first month with code THERAPYSHOW50 Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide  Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides. Solution-Focused Therapy Guide72 questions + prompts to help adult clients clarify goals and move forward using SFT. Check out all my Counselor Resources.   

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Smarter Marketing Strategies for Therapists with Continuing Education Courses with Lisa Mustard | Podcourses | Burnout | NBCC approved

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This episode was published on December 17, 2025.

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