Smarter Meetings Management via Integrated Technology

Simple meetings may represent the majority of meeting volume, but they often remain the least visible, least controlled, and most difficult to measure. In this three-part podcast series from the GBTA Europe Meetings & Events Committee, Jason Long, Senior Vice President of Global Business Development at HRS, speaks with industry leaders about how organisations are tackling data gaps, improving compliance, and using technology and AI to build more effective and measurable meetings programmes. Across the series, listeners will gain practical insight into sustainability reporting, financial oversight, automation, and integrated technology strategies shaping the future of meetings management. In this episode - Jason Long joins Gill Day, Senior Global Account Director at BCD Meetings & Events, to examine how integrated technology can help organisations gain greater transparency and control across simple meetings programmes. The discussion highlights how automation and connected systems can reduce manual processes, improve compliance, and create a stronger foundation for scalable programme management.   Music track is Space Jazz by Kevin MacLeod  Licensed under Creative Commons: By Attribution 3.0 License