Smarter sipping: How can the growing "light" alcohol category help Upper Bottom drinkers?

Cess and Ollie invite Cami Vidal, Founder of La Maison Wellness, and Gaby Lamb, Co-Founder (with her husband) of 6PERCENT, to discuss a new alcohol-free subcategory: light.The interview – which takes place in Ollie's kitchen (as everyone is based in south-east London) – covers drinking trends, how long it takes to develop a 6% wine that people are happy with, predictions about the future of socialising, and plenty of advice for fellow Upper Bottoms. And much more. It's an episode you won't want to miss, as it's packed full of insights.Cami even brings around some sparkling tea, offering a tasty alternative to drinking. And there is the usual Booze News and Just the Tonic – but this is shorter than usual, as the interview was too good to distill too much! Booze News items:Guardian: Pint of no return? Two-thirds measure could boost English health – study (https://www.theguardian.com/science/2024/sep/17/pint-two-thirds-beer-measure-english-health-study-pubs)Daily Mail: The four coded questions doctors ask to uncover a hidden alcohol problem (https://www.dailymail.co.uk/health/article-13854961/coded-questions-doctor-alcoholic-addiction-secret.html) Morning Advertiser: Big Drop is meeting the challenge of low & no on draught (https://www.morningadvertiser.co.uk/Article/2024/09/16/big-drop-talks-about-adding-a-low-no-draught-line-at-a-pub)Telegraph (via MSN): I took a pill to help fix my drinking problem (https://www.msn.com/en-us/health/other/i-took-a-pill-to-help-fix-my-drinking-problem/ar-AA1qCq9M)#soberjourney#lighteralcoholfree#sobercurious#soberadvice#sobriety#UpperBottomPodcast#NoLowDrinkTrends#sobermovement#sober