EPISODE · Aug 28, 2025 · 16 MIN
🤝 Smarter Together: Co-Branding and Partnerships Drive Growth. GoPro + RedBull. LV + BMW. Taco Bell + Doritos. Spotify + Uber
from Marketing and Strategy Unlocked · host Nicolas Kfuri
Partnerships can unlock growth — or backfire.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores co-branding and strategic partnerships, showing how brands like BMW + Louis Vuitton, GoPro + Red Bull, Taco Bell + Doritos, and Spotify + Uber created iconic collaborations — and why Target + Neiman Marcus failed.Learn a step-by-step framework to evaluate, design, and measure partnerships that scale relevance and revenue.Next up: Brand Turnarounds — how struggling brands make comebacks.
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🤝 Smarter Together: Co-Branding and Partnerships Drive Growth. GoPro + RedBull. LV + BMW. Taco Bell + Doritos. Spotify + Uber
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