SmartEtailing 10-Minute Tuesday 9/5/2023: Holiday Shopping, Fraud Watch, Order Workflow, and Waffles

There's no denying here in Colorado, that the seasons are changing and fall is on its way.End-of-season sales are happening and other, not-so-pleasant things may be on the way as well.Be mindful of fraud. Criminals know that merchants can't pay as close attention to processes during the holiday season when it's hectic and many are employing seasonal workers. Double down on your processes and training to protect your business from this increased risk of fraud.Agency team check-in! Our Marketing Agency is quite busy as we head toward fall. Google Local Inventory and paid Google ads are helping them sell more bikes and gear. We're also helping many get their homepages back up to best practices for maximum user efficiency which always leads to better organic search performance a.k.a. SEO.Tech Tip: Order Workflow - If you haven't revisited your online order workflow lately, now is a great time to do that. These features can help optimize your staff's time and energy when dealing with orders from your website.Order Confirmation Page MessageOrder Notification EmailChoose the ‘from’ email appropriatelyUse both top and bottom messagesEnable Supplier Fulfillment notification Record Store FulfillmentOrder Status and CommentsNote Comment to Customer vs. Internal CommentBe sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].