Smartphone Apps and Consumer Behaviour

There seems to be an app for everything, making it hard to believe the Apple App Store launched only in 2008. Daphne Kasriel, Consumers Editor at Euromonitor, explains current app trends including photo sharing, green consumers, life management and shopping. Although there are millions of apps available, there is still room for growth as consumers demand apps for new areas such as home automation and personal assistance. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.