SME Marketing Strategies

In this podcast two interviews with start-up companies, in very different secotrs, but with common challenges of making an impact in a crowded marketplace. Tim Kelly is the founder of ValueMyProperty.ie, a recent start-up which aims to provide both property buyers and sellers with up-to-date information that can better inform the transaction decision process. Larissa Watson is a designer and entrepreneur from Belfast. Her luxury lifestyle brand is Goddess and Swift. For each interviewee we explore the following questions: Their own professional background What prompted the concept and Brand Identity? What have been your main customers? Do you segment the market into different customer types? How important is the internet for their business? How do you market your business and what marketing tips would they offer listeners? What are the expansion plans - geographic / other services?