SME Sustainability Guide - Laura McDermott with Morgan Pierce

Businesses are struggling to balance the demand for rapid growth with the increasing pressure to adopt sustainable practices. Compliance feels like a burden and the path to effective change remains unclear for many leaders.We explore how to bridge this gap through business model transformation and design thinking. We examine the transition from box-ticking reporting to creating real environmental and commercial value.Laura McDermott CEO of Colectivo joined us on the Solar Smart Podcast to share her expertise. Laura is a leading voice in Irish consultancy helping organisations synthesise sustainability with innovation. She brings a practical and human-centric perspective to climate action.THINGS WE SPOKE ABOUTThe spark behind Colectivo.Sustainability as business transformation.New greenwashing laws explained.Leveraging government grants for diagnostics.Success strategies for SMEs.GUEST DETAILSLaura McDermott is the CEO of Colectivo. She leads an Irish consultancy focused on embedding sustainability through business model transformation. Laura specialises in design thinking and stakeholder engagement helping organisations turn ESG ambition into practical commercial action.MORE INFORMATIONSince 2020, SolarSmart has been driving solar adoption in Ireland. We’ve installed over 1700 systems for homeowners and business owners around the country. SolarSmart is now the country’s highest-rated solar installer on Trustpilot. Visit our website;  solarsmart.ieThis podcast was produced by dustpod.ioQuotesChange should be the end goal. - Laura McDermottUse design innovation methods to get people on board. - Laura McDermottThe first step is diagnostic. - Laura McDermottKEYWORDS#BusinessGrowth #GreenInnovation #SustainableStrategy #SolarEnergy #ClimateAction