Smell - Rachel Herz & Sofia Ehrich - Pt. 2

Join Smell Expert Sofia Ehrich during the second part of our 2 part series as she interviews neuroscientist and world leading expert on the psychological science of smell, Rachel Herz. They discuss the differences between taste and smell, how smell affects our wellbeing, smell and cognitive function, and more.  Rachel Herz, PhD has been actively conducting research on the senses, emotion, perception, motivated behavior and cognition since 1990. Dr. Herz is a TED speaker, has published 100 original research articles to date, and has received numerous awards and grants. She is on the faculty at Brown University, a professional consultant to various aromachemical industries, and is frequently called upon as an expert witness in legal cases involving the sense of smell. Dr. Herz is also actively involved in outreach, advocacy, and education on the senses of smell and flavor, and is a founding advisory board member of Fifth Sense, and Smell and Taste Association of North America, Innovation Advisor to The World Taste and Smell Association, Chair of the Strategic Planning Committee for AChemS, and the Chief Scientific Advisor for OVR Technology.