SME's Front-and-Center: Pieter Lydian of Facebook

Indonesians spend an astounding nine hours daily on their smartphones. Country Director for Facebook in Indonesia Pieter Lydian joins us to share insights into the 98% of Indonesia's online population that consultant PWC claims interact with its Facebook, Instagram and WhatsApp platforms. He also profiles the company's broad-based push to super-charge the country's warungs and MSME's as they make the digital transition. An impressive 84% of MSME's active on FB report generating revenues from the platform, revealing FB’s criticality to SME’s during COVID.