SME's Front-and-Center: Pieter Lydian of Facebook

What this episode covers

Indonesians spend an astounding nine hours daily on their smartphones. Country Director for Facebook in Indonesia Pieter Lydian joins us to share insights into the 98% of Indonesia's online population that consultant PWC claims interact with its Facebook, Instagram and WhatsApp platforms. He also profiles the company's broad-based push to super-charge the country's warungs and MSME's as they make the digital transition. An impressive 84% of MSME's active on FB report generating revenues from the platform, revealing FB’s criticality to SME’s during COVID.

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How long is this episode of Indo Tekno Podcast?

This episode is 27 minutes long.

When was this Indo Tekno Podcast episode published?

This episode was published on May 10, 2021.

What is this episode about?

Indonesians spend an astounding nine hours daily on their smartphones. Country Director for Facebook in Indonesia Pieter Lydian joins us to share insights into the 98% of Indonesia's online population that consultant PWC claims interact with its...

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