Smetti di competere sul prezzo: definisci la tua USP

from Personal Branding Strategico - Il Podcast · host Luca Cavallini - Studio Utaini

Sei stanco di essere 'uno tra tanti' e di dover competere solo sul prezzo? In un mercato affollato, l'unica via d'uscita è smettere di essere un 'supermercato' per tutti e diventare una 'boutique' specializzata per pochi. Lo strumento per farlo è la Proposta Unica di Valore (USP). In questo episodio approfondito, ti guido passo dopo passo attraverso un processo in 5 fasi per definire la tua USP: dalla scelta coraggiosa del tuo target all'analisi dei competitor, fino alla creazione di una promessa di valore irresistibile. Impara a costruire la risposta chiara e potente alla domanda "Perché dovrei scegliere te?" e attira i clienti che meritano il tuo valore.Leggi l'articolo di approfondimento sul sito studioutaini.comAcquista il libro "Personal Branding Strategico" su Amazon per avere la mappa completa

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This episode is 9 minutes long.

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This episode was published on August 1, 2025.

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