EPISODE · Oct 7, 2020 · 1H 20M
Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny
from On Strategy Showcase · host Fergus
Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”
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Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny
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