[SMM-018] Four Reasons Why Scrum is Enticing for People at Senior Leadership Level

In this episode, I share you how I explain Scrum to senior executives people using the language they care about that enticed them to use Scrum at scale in their company. In this episode I share you four reasons why Scrum is enticing for senior executives people.   00:00 Introduction 05:40 Transparency and Empiricism 11:16 Empowering People and Self-Management 15:19 Pride with Technical Excellence and Craftsmanship 22:13 Value as Success Indicator and Goal Alignment 28:57 Closing Thoughts