SMME #410 Launching and Selling More Retail Through Events with Emilie of Team Addo

Whether you've dabbled with hosting events in the past with varying degrees of success, you've got your sights set on hosting more events in 2025, or you think events aren't the right fit for your business (I'd like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from mini events this year including an $8K in one day retail launch.  If you've never had the pleasure of being on a coaching call with Emilie or catching one of her live trainings within our Addo programs, let's do a quick intro!  Emilie Drolet is a licensed aesthetician with a bachelor's degree in communications who has been working within the beauty industry for over 10 years and is leading a successful skin clinic. Her mother started the legacy business in Ottawa, Ontario, Canada, over 40+ years ago. Emilie is a wealth of knowledge, full of insider Spa CEO insights, and just a joyful person to be in the company of — I know you'll get so many golden nuggets out of this conversation with her!  In this episode, we discuss:  The big picture overview of Emilie's event success so far this year and how bringing in private label to her spa's offerings and utilizing virtual events factored into her spa's success  What she did to make her events a success, including her marketing timeline, reach out, and seeding, plus how she made it through marketing the event without having product on hand until the day of!  Emilie's mindset tips for hosting events that meet your goals and a walkthrough of her events strategy  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep410 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.