SMME #415 Legal Considerations in the New Year with Keren de Zwart of Not Your Father's Lawyer episode artwork

EPISODE · Jan 6, 2025 · 51 MIN

SMME #415 Legal Considerations in the New Year with Keren de Zwart of Not Your Father's Lawyer

from Spa Marketing Made Easy | Spa Business Growth · host Daniela Woerner

For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. We get it. If all is well and good, the legal stuff is supposed to be boring, and that's how we want to keep it by ensuring that you've got all your legal ducks in a row as we kick off a new year!  Keren de Zwart is here to help us sift through it. She is the founder and CEO of Not Your Father's Lawyer, her law firm, which was born from a desire to serve the needs of entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing.  With fifteen years of experience in corporate transactions, Keren has worked with every type of business, from side hustlers to raising millions of dollars and taking companies public. In this episode, she's helping us fill in the gaps on everything we need to know from a legal perspective, especially at the start of the year.  In this episode, we discuss: Your go-to resources for finding legal information specific to your state and why it's beneficial to have a go-to lawyer or legal resource to ask questions more specific to your business  How to protect your aesthetic practice's intellectual property (IP) without a non-compete and the legalities around non-competes Keren's insight on business entity elections and some key questions to consider when deciding what's right for your business  The importance of having an internal advisory team and who should be on it, plus insights on BOI reporting and other annual reports  RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about "Employees vs. Contractors — What You Need to Know as a Spa Owner" To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep415 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

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SMME #415 Legal Considerations in the New Year with Keren de Zwart of Not Your Father's Lawyer

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