Smooth, Safe, and Stuck // Why Canadian Whisky Fell Behind

Send a textIn the 1990s, Canadian whisky had everything. Global dominance, legendary brands, and decades of loyalty. And then… it stalled.This week, Sarah and Kurt explore the Canadian paradox, of how brands like Seagrams, which had been an iconic brand in the industry lost the momentum in the 1990's.  Pour a dram and join us as we unpack one of whisky history’s most fascinating “what if” moments.