Smooth, Safe, and Stuck // Why Canadian Whisky Fell Behind

from Decades Distilled // A History of Whisky · host Kurt Maitland and Sarah Jeltema

Send a textIn the 1990s, Canadian whisky had everything. Global dominance, legendary brands, and decades of loyalty. And then… it stalled.This week, Sarah and Kurt explore the Canadian paradox, of how brands like Seagrams, which had been an iconic brand in the industry lost the momentum in the 1990's. Pour a dram and join us as we unpack one of whisky history’s most fascinating “what if” moments.

What this episode covers

Send a text In the 1990s, Canadian whisky had everything. Global dominance, legendary brands, and decades of loyalty. And then… it stalled. This week, Sarah and Kurt explore the Canadian paradox, of how brands like Seagrams, which had been an iconic brand in the industry lost the momentum in the 1990's. Pour a dram and join us as we unpack one of whisky history’s most fascinating “what if” moments.

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Smooth, Safe, and Stuck // Why Canadian Whisky Fell Behind

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This episode is 23 minutes long.

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This episode was published on February 18, 2026.

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