Smoothie King CMO Rebecca Miller on Redefining an Iconic Brand

from QSR Uncut · host QSR magazine

From a purpose-driven menu revamp to a subscription platform, Smoothie King CMO Rebecca Miller is taking the classic restaurant chain back to its wellness roots. Miller joined QSR editors Danny Klein and Ben Coley for a wide-ranging chat on the message behind the brand, and why this 1,300-unit icon shows no signs of slowing down.

Episode metadata supplied by the publisher feed · Published Apr 27, 2022

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Smoothie King CMO Rebecca Miller on Redefining an Iconic Brand

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