SMP 246: Solar Branding 101: Your Website Is Digital Real Estate

Episode Summary: Benoy sits down with co-host and Squarespace designer Li Wang to unpack how your website functions as core digital real estate for any solar brand. They cover platform choices, SEO that attracts qualified leads, and design tactics that convert visitors into discovery calls. Li also shares behind-the-scenes lessons from building the new Solar Maverick Podcast site and refreshing Reneu Energy’s web presence. Biographies Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, solar developer and consulting firm, and a strategic advisor to multiple cleantech startups. Over his career, Benoy has developed over 100 MWs of solar projects across the U.S., helped launch the first residential solar tax equity funds at Tesla, and brokered $45 million in Renewable Energy Credits (“REC”) transactions. Prior to founding Reneu Energy, Benoy was the Environmental Commodities Trader in Tesla’s Project Finance Group, where he managed one of the largest environmental commodities portfolios. He originated REC trades and co-developed a monetization and hedging strategy with senior leadership to enter the East Coast market. As Vice President at Vanguard Energy Partners, Benoy crafted project finance solutions for commercial-scale solar portfolios. His role at Ridgewood Renewable Power, a private equity fund with 125 MWs of U.S. renewable assets, involved evaluating investment opportunities and maximizing returns. He also played a key role in the sale of the firm’s renewable portfolio. Earlier in his career, Benoy worked in Energy Structured Finance at Deloitte & Touche and Financial Advisory Services at Ernst & Young, following an internship on the trading floor at D.E. Shaw & Co., a multi billion dollar hedge fund. Benoy holds an MBA in Finance from Rutgers University and a BS in Finance and Economics from NYU Stern, where he was an Alumni Scholar. Li Wang Squarespace Website Designer I’m a former journalist turned website designer. I work solely on the Squarespace platform and have embraced its esthetic beauty and ease of use. I work with people who have a strong vision for their business and I simply unearth what makes them shine. I tell your brand story through the same processes I used as a former newspaper reporter.   Stay Connected: Benoy Thanjan Email: [email protected]  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com Website:  https://www.solarmaverickpodcast.com   Li Wang     Linkedin: https://www.linkedin.com/in/liwang22/ Website:  https://www.littleoxworkshop.com/ Email:  [email protected]   Winter Solstice Fundraiser to Benefit Let's Share the Sun I’m excited to invite you to our Winter Solstice Fundraiser, hosted by Reneu Energy and the Solar Maverick Podcast on Thursday, December 4th from 6–10 PM at Hudson Hall in Jersey City, NJ! The link to tickets are below. https://lnkd.in/ek89Jggy This event brings together clean energy leaders, entrepreneurs, and friends to celebrate the season while raising funds for Let's Share The Sun Foundation, which installs solar and storage systems for families and communities in need in Puerto Rico. We’ll have: -Great food and drinks -Amazing networking with solar and sustainability professionals -Sports memorabilia auctions (with proceeds benefiting Let’s Share the Sun) -An inspiring community focused on making an impact through solar energy If you or your company would like to get involved as a sponsor, please message us at [email protected].