SMP 88: The New Paradigm in Clean Energy Marketing

Episode Summary In this episode of the Solar Maverick Podcast, Benoy talks with Mike Casey who is the Founder and CEO at Tigercomm.  Tigercomm is the leading U.S. cleantech PR, marketing communications and public affairs firm, counsels cleantech executives and investors and passionately designs, builds, and runs winning communications programs.  Mike discusses how clean energy companies should market during COVID, how stronger brands can help solar move out from under commoditization, how to be a thought leader, and many other interesting topics.   Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, as well as an advisor for several solar startup companies. Reneu Energy is a premier international solar energy consulting firm and developer, and the company focuses on developing commercial and industrial solar, as well as utility-scale solar plus storage projects. The company also sources financing for solar projects and hedges both energy and environmental commodities.    Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity, which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity, to move into the east coast markets. Benoy also worked at Vanguard Energy Partners, Ridgewood Renewable Power, and Deloitte & Touche.   Mike Casey For 30 years, Mike has focused on the design, staffing and strategies for winning communications programs. As Tigercomm’s founder, he counsels cleantech executives, investors and philanthropists on strategies for meeting their business objectives. Mike is a top U.S. innovator and strategist on cleantech marketing and communications. He has presented at more than a dozen major conferences, and he writes frequently on clean economy topics at ScalingClean and Renewable Energy World.  Mike has trained more than 2,000 people on interview techniques, message development and public relations management. Before Tigercomm, he built winning communications programs for the National Environmental Trust and the Environmental Working Group, which he helped make “... dollar for dollar, demonstrably one of the most effective groups in Washington” (National Journal, 2/02). He is also a communications veteran of the U.S. Senate, House of Representatives and two presidential campaigns.   Stay Connected: Benoy Thanjan Email: [email protected]  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com   Mike Casey Website:  https://www.tigercomm.us/home Linkedin:  https://www.linkedin.com/in/mikecaseytigercomm/ Clean Editors Roundtable Episode 2:  https://www.tigercomm.us/insights/cleantech-editors-webinar-epsiode-2 The Great Solar Migration: How Stronger Brands Can Help Solar Move Out From Under Commoditization:  https://www.tigercomm.us/insights/great-solar-migration Mike’s Book Recommendation-The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber Top 5 Solar Energy Podcasts You Must Follow in 2020 Thank you to Feedspot for having the Solar Maverick Podcast as one of the top 5 Solar Energy Podcasts You Must Follow in 2020.  Below is the link with more information. https://blog.feedspot.com/solar_energy_podcasts/   Subscribe to our podcast + download each episode on iTunes,Podbean, and youtube.   This episode was produced and managed by  Podcast Laundry (www.podcastlaundry.com)