SMS Marketing: How Spammy Messages Become Your Growth Engine?

Welcome to the first episode of our podcast.Today, we discuss why SMS marketing is becoming a powerful growth and retention channel for e-commerce brands.Our guest, Piyush, founder of Kubbly, explains how brands can use compliant data, personalization, AI agents, automation, and attribution to make messaging feel valuable instead of spammy.Show Note:00:25: Guest Introduction02:24: What is SMS marketing?05:40: SMS marketing vs. Email marketing09:19: New trends in SMS marketing15:37: How to convert your customers to SMS21:49: How to get started with SMS24:23: What services does Kubbly provide?26:43: The international market landscape29:46: Final suggestions for brand ownersKubbly - messaging commerce platform:https://kubbly.ai/