SMS Tips and Best Practices for Black Friday Cyber Monday

from Email Einstein Ingenious eCommerce Email Marketing by Flowium · host Vira Sadlak

118 - Today, Vira is joined by Dan Goldstein, the SMS Partner Manager at Klaviyo. He is passionate about building lasting relationships between agencies, brands and customers through SMS marketing. Some of the questions we ask:Why should eCommerce brands use SMS, especially around BFCM?How to balance email and SMS marketing efforts?What are the easiest ways to collect SMS subscribers in preparation for BFCM?How to tailor a personalized experience for your SMS subscribers?What are some of pre-Black Friday strategies to consider?What are the “dont’s” of holiday SMS marketing?Get our Free Black Friday Cyber Monday & Holiday Email Marketing Strategies for eCommerce Stores! Claim your free email marketing audit!

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This episode was published on October 18, 2022.

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