Snack 10 | Purpose, Mission e Vision: facciamo chiarezza

from Communication Snack · host Tommaso Corso

É ora di fare le pulizie di primavera e mettere ordine tra i concetti cardine della comunicazione d’impresa. Tutti li hanno sentiti, nessuno li sa definire fino in fondo.Grazie a un articolo scientifico, finalmente possiamo dire di averci capito qualcosa.Fonte scientifica: Brosch, N. Corporate purpose: from a ‘Tower of Babel’ phenomenon towards construct clarity. J Bus Econ 93, 567–595 (2023).

Episode metadata supplied by the publisher feed · Published Mar 9, 2025

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Snack 10 | Purpose, Mission e Vision: facciamo chiarezza

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