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Snack 14 | Funziona mettere .99 nei prezzi? episode artwork

EPISODE · Feb 1, 2026 · 5 MIN

Snack 14 | Funziona mettere .99 nei prezzi?

from Communication Snack · host Tommaso Corso

In questo snack parliamo di un argomento molto dibattuto.Funziona davvero mettere .99 nei prezzi di listino?La risposta, come sempre, ce la fornisce la scienza.Fonte: Monica Wadhwa & Kuangjie Zhang, 2015. "This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(5), pages 1172-1185.

Episode metadata supplied by the publisher feed · Published Feb 1, 2026

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