Snack 16 | Effetto Peltzman: la percezione del rischio nel marketing

from Communication Snack · host Tommaso Corso

Un economista ha generato scompiglio nel settore automobilistico dichiarando che le misure di sicurezza come la cintura e gli airbag non avrebbero diminuito drasticamente il numero di morti…Sembra controintuitivo ma l’effetto Peltzman chiarirà ogni dubbio!

Episode metadata supplied by the publisher feed · Published Feb 16, 2026

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Snack 16 | Effetto Peltzman: la percezione del rischio nel marketing

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