Snack 17 | Popcorn, vino ed effetto esca

from Communication Snack · host Tommaso Corso

Facciamo chiarezza su uno dei bias più conosciuti nel marketing.Perché si parla di effetto esca? Come mai compriamo sempre i popcorn che costano di più?Anche in questo snack, le risposte ce le dà la ricerca scientifica.Fonte: Devine S, Goulding J, Harvey J, Skatova A, Otto AR. How decoy options ferment choice biases in real-world consumer decision-making. NPJ Sci Learn. 2025 Aug 22;10(1):60.

Episode metadata supplied by the publisher feed · Published Mar 1, 2026

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Snack 17 | Popcorn, vino ed effetto esca

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