Snack 5 | Pepsi e Coca Cola da bendati: brand equity spiegata

from Communication Snack · host Tommaso Corso

👨‍🔬Nel quinto snack analizziamo un esperimento di un team di neuroscienziati. Scopriamo quali zone del cervello si attivano durante una decisione d’acquisto, prima bendati e poi a occhi aperti. Le protagoniste? Le eterne rivali Coca Cola e Pepsi! Chi vincerà?Fonte: Samuel M. McClure, Jian Li, Damon Tomlin, Kim S. Cypert, Latané M. Montague, P.Read Montague, Neural Correlates of Behavioral Preference for Culturally Familiar Drinks,Neuron, Volume 44, Issue 2, 2004

Episode metadata supplied by the publisher feed · Published Jan 13, 2025

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Snack 5 | Pepsi e Coca Cola da bendati: brand equity spiegata

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